I think that this image is successful because it states the purpose of the run as well as the fact that there is a run. The slash through the MS clearly enables us to realize the fact that MS is trying to be eliminated, as stated in the logo. The contrasting colors, very bright orange and white are contrasted with the deep black, it draws our attention to the slash through the MS; how it should draw our attention to eliminating MS in general, starting by running.
http://www.nutrition-in-motion.net/Marathon-Strides-Logo-March.JPG
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