This logo is successful because it is a creative way of incoporating a hike with a marathon. The shoe print is like a running shoes' sole, but the dirt splattering including the hiking part of the marathon. The green contrasts nicely against the black and white background. It draws your eye to the main point of the design. It uses size contrast to lead your eye to the main point then the other points. The boy scouts' logo is nicely including in the logo without being just added at the last minute.
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