This logo is very successful first because the author organized the words into a shape of a runner to demonstrate marathon as a theme. Also, the information is sorted by different colors and the theme "fundraising" is illustrated clearly by using the larges font; and the green color represents peace and love which corresponds with the theme "fundraising" perfectly. More importantly, the words in green formed a arrow pointing upward to the head to show the optimism and the head also represents the sun as the light that show the paths to people who lives in poor conditions.
Awesome design and excellent observations!
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